Stems in Holborn


As a florist in Holborn for the past 32 years, I have seen many changes. The home of Stems has always been in Sicilian Avenue.
Central St. Martin’s School of Art and Design, www.arts.ac.uk was opposite my shop in Sicilian Avenue, and Victoria House was The Liverpool Victoria.
So when they both moved out, it felt very empty. Other insurance companies and Building Societies slowly moved out of the area. Then the first www.Metrobank.co.uk opened
Central St. Martin’s is now full of small TV and production companies. Victoria House has several companies, but also the fabulous Bloomsbury Ballroom in the basement – home of the London Cabaret Club www.thelondoncabaretclub.com. In the old Prudential building, we now have the fabulous Rosewood Hotel , www.rosewoodhotels.com
We have the lovely academic buildings of Bloomsbury, and of course, The British Museum. Lincoln’s Inn Fields is the home of The Sir John Soane Museum – a hidden treasure.
We are in Sicilian Avenue itself, with its beautiful towers and turrets.
Holborn is neither the City, nor the West End proper. It is its own little oasis in the centre of the two parts. At weekends, it is full of tourists, visiting The British Museum.
If you want to send flowers, come and visit us, or call us on 07932 052411. You can also order online.

Flowers in Holborn to brighten the short days


We keep a beautiful stock of flowers in Holborn, and specialise in speedy same day delivery in the local areas of Holborn, Bloomsbury, Covent Garden, the City and the West End.
It always amazes me how different colours of the flowers look in the changing seasons – orange roses become almost luminous in autumn, the pinks don’t look as soft as in summer, the browns and golds match the falling leaves of nature and the golden, autumn sunshine.

We’ve had the usual run of interesting customers lately, including a lady whose wedding flowers we supplied in the early 99’s! She hadn’t been back since, and was delighted to find us still in Sicilian Avenue after all these years.
Then there was the guy secretly in love with a girl at work, a bouquet for a film set, plus birthday bouquets, thank you bouquets and new baby gifts.

Call me old-fashioned, but I don’t like the Christmas window display to go in too early. But I suppose it’s about time, with Christmas office parties starting at the beginning of December.

Holly, mistletoe, blue pine, cones and cinnamon smells so good. We like to keep our displays as natural as possible. Luckily, blue pine, ilex and cones are very log-lasting, so you can buy well before Christmas.

We are very excited to be appearing at The Chelsea Flower Show next year, and we’re busy designing a beautiful Shakespeare garden for our booth, which is for Gerit Quealy’s amazing book, Botanical Shakespeare. It covers all the plants, trees, herba and flowers in Shakespeare’s works.

If you need to send flowers in Holborn and surrounding areas, do give us a call on 020 7831 6776 or email janet@stemsfloraldesign.com. We also have an online shop for your convenience. You can call if you’d like to discuss your requirements. We supply flowers for weddings and corporate events.

Flowers for events in central London


We’ve had a very busy week, full of flowers for events in central London.
When it comes to choosing a venue for your event in London, you’re spoilt for choice! From smart London hotels to blank warehouse spaces, it’s all here.
One of the events, for a US online games company, was hosted at the Corinthia Hotel on Whitehall Place, in the magnificent ballroom. The flowers were all white and green – hydrangea, roses,
Lilies and lisianthus. Very smart, and rhe green of the hydrangea was luminous.
Another event had these lovely deep reds, made with roses, chrysanths, sedum, black callas and love-lies-bleeding, (amaranthus).
Using the right colour palette can really reinforce your brand, so it’s important to get the advice of a good florist to see what’s available.
Another project is wedding flowers in white and blush. Blush roses, ( palest pink) are very popular this year.
We are constantly finding that brides to be are researching wedding flowers on websites that don’t clearly state whether the flowers in the image are real or artificial, and what time of year they are available. This causes disappointment when they realise they can’t have what they’ve fallen in love with in an image.
It really is advisable to speak to a good florist. Most florists will gove you a free consultation, and that is well worth doing.
We cover all of central London for flowers for events, and although the shop is closed at weekends, we still take on bespoke events.
We also grow scented foliage to give the flowers a natural, organic feel and obviously they smell gorgeous! We use three types of mint, myrtle, lavender and rosemary – all organically grown by us!
If you need flowers for an event in central London, give us a call on 07932 052411 or email janet@stemsfloraldesign.com