As a florist in Holborn for the past 32 years, I have seen many changes. The home of Stems has always been in Sicilian Avenue.
Central St. Martin’s School of Art and Design, www.arts.ac.uk was opposite my shop in Sicilian Avenue, and Victoria House was The Liverpool Victoria.
So when they both moved out, it felt very empty. Other insurance companies and Building Societies slowly moved out of the area. Then the first www.Metrobank.co.uk opened
Central St. Martin’s is now full of small TV and production companies. Victoria House has several companies, but also the fabulous Bloomsbury Ballroom in the basement – home of the London Cabaret Club www.thelondoncabaretclub.com. In the old Prudential building, we now have the fabulous Rosewood Hotel , www.rosewoodhotels.com
We have the lovely academic buildings of Bloomsbury, and of course, The British Museum. Lincoln’s Inn Fields is the home of The Sir John Soane Museum – a hidden treasure.
We are in Sicilian Avenue itself, with its beautiful towers and turrets.
Holborn is neither the City, nor the West End proper. It is its own little oasis in the centre of the two parts. At weekends, it is full of tourists, visiting The British Museum.
If you want to send flowers, come and visit us, or call us on 07932 052411. You can also order online.
Roses have always been associated with romance ” My love is like a red, red rose…”
We have the luxury of so many colours available all year round, with imports from all over the world. One of my favourites is Memory Lane – a vintage pink, long-lasting rose that opens beautifully. If you have a particular colour rose you’d like to send, give us a call on 020 7831 6776 or mobile 07932 052411 or email email@example.com
As a florist in central London for the past 32 years, ( we are in Sicilian Avenue, Bloomsbury), I’ve seen many changes in the flower industry.
The biggest changes have been the supermarkets taking a larger share of flower sales, and of course, the internet.
Many shops used to survive on orders from a relay company, such as Interflora or Teleflorist, but with the help of Google, people can now contact a shop direct in any given area.
A good florist will always do something far better than anything you will find in a supermarket. Most florists are passionate about flowers, and you’ll end up with something special.
With the big day, (Valentine’s) approaching, make sure you place your order in plenty of time. We can source almost any flower, grade A1, and deliver a beautiful bouquet to your loved one.
Call us on 020 7831 6776 or 07932 052411 or email firstname.lastname@example.org
For those last minute Christmas gifts, send flowers. We deliver to Holborn free of charge, and we also deliver to Mayfair, W1, WC2, and the city. We are open until Friday 23rd. December for deliveries.
We wish all our clients a very Happy Christmas and New Year.
Call us on 020 7831 6776, or email email@example.com