As a florist in Holborn for the past 32 years, I have seen many changes. The home of Stems has always been in Sicilian Avenue.
Central St. Martin’s School of Art and Design, www.arts.ac.uk was opposite my shop in Sicilian Avenue, and Victoria House was The Liverpool Victoria.
So when they both moved out, it felt very empty. Other insurance companies and Building Societies slowly moved out of the area. Then the first www.Metrobank.co.uk opened
Central St. Martin’s is now full of small TV and production companies. Victoria House has several companies, but also the fabulous Bloomsbury Ballroom in the basement – home of the London Cabaret Club www.thelondoncabaretclub.com. In the old Prudential building, we now have the fabulous Rosewood Hotel , www.rosewoodhotels.com
We have the lovely academic buildings of Bloomsbury, and of course, The British Museum. Lincoln’s Inn Fields is the home of The Sir John Soane Museum – a hidden treasure.
We are in Sicilian Avenue itself, with its beautiful towers and turrets.
Holborn is neither the City, nor the West End proper. It is its own little oasis in the centre of the two parts. At weekends, it is full of tourists, visiting The British Museum.
If you want to send flowers, come and visit us, or call us on 07932 052411. You can also order online.
We keep a beautiful stock of flowers in Holborn, and specialise in speedy same day delivery in the local areas of Holborn, Bloomsbury, Covent Garden, the City and the West End.
It always amazes me how different colours of the flowers look in the changing seasons – orange roses become almost luminous in autumn, the pinks don’t look as soft as in summer, the browns and golds match the falling leaves of nature and the golden, autumn sunshine.
We’ve had the usual run of interesting customers lately, including a lady whose wedding flowers we supplied in the early 99’s! She hadn’t been back since, and was delighted to find us still in Sicilian Avenue after all these years.
Then there was the guy secretly in love with a girl at work, a bouquet for a film set, plus birthday bouquets, thank you bouquets and new baby gifts.
Call me old-fashioned, but I don’t like the Christmas window display to go in too early. But I suppose it’s about time, with Christmas office parties starting at the beginning of December.
Holly, mistletoe, blue pine, cones and cinnamon smells so good. We like to keep our displays as natural as possible. Luckily, blue pine, ilex and cones are very log-lasting, so you can buy well before Christmas.
We are very excited to be appearing at The Chelsea Flower Show next year, and we’re busy designing a beautiful Shakespeare garden for our booth, which is for Gerit Quealy’s amazing book, Botanical Shakespeare. It covers all the plants, trees, herba and flowers in Shakespeare’s works.
If you need to send flowers in Holborn and surrounding areas, do give us a call on 020 7831 6776 or email firstname.lastname@example.org. We also have an online shop for your convenience. You can call if you’d like to discuss your requirements. We supply flowers for weddings and corporate events.
Foraging for flowers mentioned in Shakespeare’s work has been our project of the week. It has been great fun.
I was given a copy of Gerit Quealy’s beautiful book, Botanical Shakespeare, so I could do the reaearch required and compile a list of possible flowers and foliage, (and fruit and vegetables) available at this time of year to obtain for an event at The Sloane Club on Thursday, hosted by Country Life Magazine.
It was too late in the year for the lovely spring meadow flowers, such as violets and crocuses, but many of the vegetables and herbs are now flowering, so we had alliums, fennel, lettuce – and beautiful blackberries and elderberries, as well as some lovely little mushrooms!
Burdock and erigons kept company with scented bachelor’s buttons – also known as scented fern, or tansy.
Shakespeare gave the flowers and foliage a magical property – from the lethal hebenon in Hamlet to the scented herbs and roses in A Midsummer Night’s Dream. The turnip and the burdock are all about love and courtship. How wonderful that we still have them around us to bring this era back to life!
The book has beautiful illustrations of all the flowers, foliage, fruit and vegetables in Shakespeare’s work, and they are listed by play and by character.
Emily Carding, http://onewomanrichard.weebly.com gave a mesmerising performance at the book launch on Thursday. Emily will be performing at The Edinburgh Festival in August.
If you would like a copy of the book, go to botanicalshakespeare.com